One-Page Websites Can Provide You All You Need!

Having a web presence, of "some" kind is crucial to the on-going success of today's businesses. A single webpage or two can be enough to make a huge difference! A website's size is simply a result of the website's planned or actual use ... a single page might be all that you need to get the job done!

This past week I have created two single page websites and one two page website for clients. Each of these sites can easily be expanded as the need arises, but for now they simply make each businesses major facts available on-line. This may not seem like a big deal but look at what has happened to each business with just a page ...

• 24 Hour/ 7 Day Presence
• Referrals Have More Reasons to Call
• lPDF Order Form For 24 Hour Sales
• Location & Driving Directions
• Prospects Can Shop Them Easily
• Equally or More Competitive
• Visibility Expanded
• A Place To Gather E-mail Addresses
• Higher Level of Professionalism

The cost ? Today's Way pricing would begin at $200 for the most basic of single page websites that is custom designed.. This would of course include loading the page onto a hosting server and assisting you with acquiring your domain name. You can begin at even a lower cost if you use a template service of some kind.

What is a domain name? This is your www.xyz.com address! You lease it from a any of a variety of sources for a minimum of one year to as long as you desire. The cost varies from source to source. I have seen it as low as eight dollars a year. There are also periodic deals where providers of domain names will include them at no cost if you choose their company to host your webpage.

What is hosting? The pages of a website need to placed on the internet so that they may be accessed by visitors. The companies that have the computers that do this are called hosting companies. They also include other services such as:

• Domain E-mail Addresses,
  joe_smith@xyzcompany.com
• Webmail - World Wide Access to Email
  Capability of retrieving your emails from the web as well as on your computer.
• Web Statistics - Tracking Visitors To Your Webpages
• Other services vary per company.

Today's Way is happy to help you know what might be best for you. You can always reach us at 310-306-1453 or post your questions here and let us all help you out!

Website Tips

It's January and even though the new year has begun, there is still time to review your website and get it spruced up for 2008! Keeping your website up to date is a quick "must" in order to keep your business growing!

To begin, ask yourself the following questions:

1. Is our content current?
2. Is our look up to date?
3. Is it doing what we want it to do?
   

Just remember, while making your updates ... you don't have to update your "entire" website to give it a new look or a new shot of energy. A simple "tweaking" will often do the trick!

An effective "Tweak" can make your readers more interested in you and you more interested in referring people to the site!

Here are some simple "tweaks" for you to consider ...


Make Your "Text" More Readable!

One of the major challenges of a site that is "text" oriented is making sure that the text is inviting to the reader. It must be easy for the eye to scan and still pick up 100% of its intended message.

Success with text comes with simply the placement and spacing of the text, size of the headlines, and wise color application.

Here are some "text" oriented website examples you can look at:

www.TheProcessDoc.com
www.Panns.com


Put Your Images Into Groupings or a Collage Look!

Put your images to work for you. Images become more interesting just by being grouped together. They command more attention, get longer looks and add more of an accent to your pages.

Raised shadow backdrops add distinction and is just one of many graphic enhancements that can be made. It can be very simply done and still be effective.

Here are some websites with simple image groupings:

www.SunsetPacificHotels.com
www.TravelodgeSantaMonica.com


Add An Element of "Flash!"

Sometimes a touch of "flash" to a website can add a fun new interesting element to a website. Below are two examples where flash was used for a slide show of images and then also where flash was used on the website's entry page.

Here is a website using an application of "flash."

www.SECOteam.com


Add A Dynamic Navigation!

If appropriate, dynamic navigation menus that include drop downs of page choices or just an expansion of "page description" always add a touch of sophistication to a website.

Here are some websites showing dynamic menus!

www.AlohaFiberGlassPools.com
www.JeannotFineFurniture.com


Gather Information With A Form!

There is nothing more productive! Gather input from your visitors with a form that can be used for customizing your communications, qualifying your prospects or even your advertising, receiving questions, and more!

Here are some website pages using forms!

www.35Raymond.com/contactus.htm
www.bphealthinsurance.com/information.html


Got Inventory? Implement a Database Function!

How would you like to have immediate access to updating your own database of products and/or services? This a great addition to a website for retailers of any type of product or service. Our example below is for boats available for charter!

Here is a website with a self-updating database!

www.BluePacificBoating.com/testfleet3.php


Hope this helps you ... KEEP YOUR BUSINESS GROWING!