Hello all,
Many of you know that I am a true believer in the value of building relationships on line. I was a pioneer in how email can strengthen your relationsohips when it is used correctly. Social networking just magnifies all my previous messages concerning the effective use of email.
How is this so? Well you basically have the same circumstances. You are sending short distinct messages, basically one-to-one, in a medium that is extremely intimate and hypnotic. When you make your message clear, eliminate any need for the reader to think, figure out, wonder... and are polite ... you have a winning online communication.
Winning communications are welcomed and bring on positive interaction. Positive interaction creates trust, loyalty and relationships that lead to new, repeat and referral business!
My favorite social network right now is Twitter. Here you can only deliver short distinct messages and the relationship building opportunities are endless! You can imagine my disappointment in seeing how the marketing hounds are coming in and jamming Twitter with chatter that talks "at" us, not "with" us. Promos that just appear and do not relate nor connect.
If this wasn't disturbing .. the contests to see who can gather the most followers is the end all. Didn't we learn a long time ago that it is not the number of contacts but the quality? Alas it is social network spamming at its finest. Just like our inboxes got ruined, so may our social network groups unless you pay attention. Don't be afraid to block those who abuse. You won't miss out on anything, trust me!
It is good that we live in a free society where these resources are out there for all of us to use as best for our individual purposes and THAT is a major message from me. Don't think that because one person or several people have had success using a social network, or any other online marketing resource, a certain way that it will work for "you" the same way. Each method is dependent upon the people at both ends of the communications going on. If nothing else .. take that to heart as you create your online networking groups and develop your personal relationships.
I welcome your thoughts, comments, experiences!!!
Keep your garden growing ..
margie
Tuesday, March 31, 2009
Wednesday, March 18, 2009
Do You Have A Facebook Business Page? Why & Why Not?
Hello ..
So do you have a Facebook Business PAGE? If so .... why or why not?
I really want to know your thoughts. What have you discovered, what do you like, what don't you like? I am offering three complementary trainings on it next week. What do you think I should make sure I include as extra tips?
Tell me! I am anxious to receive your input and know what you like. This blog posting is an open forum so we can all share our thoughts and discoveries.. It is a competitive must to be on facebook today and I hope to help us all use it wisely!
Personally I like the new Facebook page for businesses. I am talking to all my clients that fit its calling to create a business page, especiallly if they rely upon local traffic. The price is right ...why not try it out!
I'm waiting for your input... thanks so much!
Keep your garden growing!!
margie
So do you have a Facebook Business PAGE? If so .... why or why not?
I really want to know your thoughts. What have you discovered, what do you like, what don't you like? I am offering three complementary trainings on it next week. What do you think I should make sure I include as extra tips?
Tell me! I am anxious to receive your input and know what you like. This blog posting is an open forum so we can all share our thoughts and discoveries.. It is a competitive must to be on facebook today and I hope to help us all use it wisely!
Personally I like the new Facebook page for businesses. I am talking to all my clients that fit its calling to create a business page, especiallly if they rely upon local traffic. The price is right ...why not try it out!
I'm waiting for your input... thanks so much!
Keep your garden growing!!
margie
Monday, March 9, 2009
Interactive Conversation Is The Way To Market In 2009
Hello ...
KNOW that in 2009, Social Networking, which includes blogs, networks, local message boards, and anything that exchanges conversation, is here to stay! It is not a fad, not for kids, and not temporary. It is a serious marketing technique that if you don't implement will leave you and your business very far behind.
It is simply marketing via conversation and it is important for you to know that each social network has its own personality and type of conversation. Make sure you check that out before committing yourself to the wrong conversation for your message to be appreciated.
What has happened to make this burst of "being" happen? There are multiple reasons for this "burst" of acceptance. Number one, by my way of thinking, is that social networking is a great diversion, plus it is a great way to expand your circle of prospects and a great way to economically market your business! Add that it is fun.. and you've got your answer!
Do whatever you need to do to become a part of this new world of communicaitons. I do advise that you begin slowly... one network type at a time. You'll see.. it won't take long for you to be able to juggle a bunch of different conversation groups and thus be able to ......
Keep your business garden growing!
margie
KNOW that in 2009, Social Networking, which includes blogs, networks, local message boards, and anything that exchanges conversation, is here to stay! It is not a fad, not for kids, and not temporary. It is a serious marketing technique that if you don't implement will leave you and your business very far behind.
It is simply marketing via conversation and it is important for you to know that each social network has its own personality and type of conversation. Make sure you check that out before committing yourself to the wrong conversation for your message to be appreciated.
What has happened to make this burst of "being" happen? There are multiple reasons for this "burst" of acceptance. Number one, by my way of thinking, is that social networking is a great diversion, plus it is a great way to expand your circle of prospects and a great way to economically market your business! Add that it is fun.. and you've got your answer!
Do whatever you need to do to become a part of this new world of communicaitons. I do advise that you begin slowly... one network type at a time. You'll see.. it won't take long for you to be able to juggle a bunch of different conversation groups and thus be able to ......
Keep your business garden growing!
margie
Wednesday, March 4, 2009
Why You Should Be Blogging
Hello all,
I want to know, from those of you who have a blog, how easy it was for you to create your blog and/or get into the writing of the postings. Did you find that once you started the thoughts for the postings came naturally? Please let me know your experiences.
If you do not yet have a blog, tell me what your fears are. What is keeping you from proceeding?
I have found that the old Nike saying, "just do it" takes care of all fear on the internet. Nothing is as complicated as the mind will assume it to be and that INCLUDES blogging. What I tell my beginners is not to do an overkill. By that I mean each entry can be just a single thought, a simple point for discussion. This makes it easier to receive comments and also easier to create multiple postings each week.
What do you think? Tell me all your thoughts, advice, fears .... ?
Keep your business garden growing!
margie
I want to know, from those of you who have a blog, how easy it was for you to create your blog and/or get into the writing of the postings. Did you find that once you started the thoughts for the postings came naturally? Please let me know your experiences.
If you do not yet have a blog, tell me what your fears are. What is keeping you from proceeding?
I have found that the old Nike saying, "just do it" takes care of all fear on the internet. Nothing is as complicated as the mind will assume it to be and that INCLUDES blogging. What I tell my beginners is not to do an overkill. By that I mean each entry can be just a single thought, a simple point for discussion. This makes it easier to receive comments and also easier to create multiple postings each week.
What do you think? Tell me all your thoughts, advice, fears .... ?
Keep your business garden growing!
margie
Monday, February 16, 2009
Local Online Advertising
Ok .. welcome to all my weekly "Keep Your Garden Growing" mailing readers! I hope you have come with lots of comments, opinions and input from our mailing this week.
We're talking about local online advertising. Does it work? Should you do it?
I say "yes!" One thing I know is that people do not go to the yellow pages like they used to for finding a plumber, a hair cutter, a dry cleaner, etc. They go online. They also go online for local professional services such as an attorneys, insurance agents, etc.
I believe that every local business should have at a minimum some kind of online listing. Most of the local online advertisers in my mailing were free. At least get yourself listed with those.
Also, if you have some type of local listing you can get by without a website ( not as well as if you had a website, but you can get by). So, expense should not be a factor.
Times are changing. Local businesses need to be on the internet! What say you???
We're talking about local online advertising. Does it work? Should you do it?
I say "yes!" One thing I know is that people do not go to the yellow pages like they used to for finding a plumber, a hair cutter, a dry cleaner, etc. They go online. They also go online for local professional services such as an attorneys, insurance agents, etc.
I believe that every local business should have at a minimum some kind of online listing. Most of the local online advertisers in my mailing were free. At least get yourself listed with those.
Also, if you have some type of local listing you can get by without a website ( not as well as if you had a website, but you can get by). So, expense should not be a factor.
Times are changing. Local businesses need to be on the internet! What say you???
Monday, January 5, 2009
I Love Twitter .. BUT Am I Missing Somthing?
Good Morning All!
It is January 5, 2009 ... the first official work day of the new year! Hope you are off and running with wonder in your eyes and excitement in your hearts!
My thoughts this morning lie around what I believe is the "HOT" resource for all to be using in 2009 ... and that resource is Twitter. If you are not on it yet, get on it. My weekly mailing will address more about this with details on how to start if you are not already using Twitter. If you are not on my weekly mailing list go to the side of my blog to the subscribe links.
This blog posting is about the way people use Twitter. I am discovering as my connections increase that some of the internet gurus are "constantly" sending out tweets. I will receive up to 10 or more in a row from the same people. Often they are replies to specific people, but their tweets are beginning to annoy me!
Now I am well aware that I can block this sort of activity, but some of the senders have some value that I am not ready to totally eliminate. How does one deal with this? I am open to input...
What are your thoughts ... experience? Is blocking the only way to go here?? Am I wrong in my reaction? Should I value this aspect of Twitter as well? Am I missing something about Twitter and how to get the conversations going?
I am anxious to hear from you!
Keep your business garden growing ...
margie
It is January 5, 2009 ... the first official work day of the new year! Hope you are off and running with wonder in your eyes and excitement in your hearts!
My thoughts this morning lie around what I believe is the "HOT" resource for all to be using in 2009 ... and that resource is Twitter. If you are not on it yet, get on it. My weekly mailing will address more about this with details on how to start if you are not already using Twitter. If you are not on my weekly mailing list go to the side of my blog to the subscribe links.
This blog posting is about the way people use Twitter. I am discovering as my connections increase that some of the internet gurus are "constantly" sending out tweets. I will receive up to 10 or more in a row from the same people. Often they are replies to specific people, but their tweets are beginning to annoy me!
Now I am well aware that I can block this sort of activity, but some of the senders have some value that I am not ready to totally eliminate. How does one deal with this? I am open to input...
What are your thoughts ... experience? Is blocking the only way to go here?? Am I wrong in my reaction? Should I value this aspect of Twitter as well? Am I missing something about Twitter and how to get the conversations going?
I am anxious to hear from you!
Keep your business garden growing ...
margie
Subscribe to:
Posts (Atom)
