Hello all,
Have you ever wanted to add a live feed to your website and/or blog?
You often see them with fianancial news, sports updates, and headline news! BUT, the time is coming where people want to be kept up to the moment on all sorts of subjects!
Make sure you visit http://www.feedzilla.com and in 3 simple steps you can have what you see here at http://www.todaysway.net/livefeed.htm I just put it up quickly on a page, but you can embed it within a page on multiple resources. Check out their site!
Lots of different topics are available. I chose to have a feed on social networking! There are many, many topics. You can even search by keyword. Sizing can also be adjusted.
This is where we are headed everyone! Live feeds are making their statements. What do you think? Will you use one ...if so why and where? Let me know!
Keep your business garden growing ...
margie
Thursday, August 27, 2009
Thursday, August 20, 2009
Target Search Capabilities On Facebook & Twitter!
Hello all ....
All of a sudden there seem to be more and more ways to do targeted searches on Facebook and Twitter!! Do you think they finally realized that people had begun to go in circles???
Have you found them yet? They really are useful and allow you to be quite creative and targeted!!!
On Facebook you can now search for any keyword of your choice and see where it is used in your friend's news feed, everyone's postings ( yup, all of facebook), fan pages, events, and groups! Did you know Facebook has over 500 groups about healthcare? Don't worry, you can apply filters to your searches so you can narrow down your results.
Twitter has 3 great resources for searching. My favorite is tweepsearch where you can enter any keyword of your choice that is found in a person's Twitter bio. It also targets cities, etc. A very targeted and cool tool. Came up with over 3,000 target contacts who like to fly fish for my client who sells fly fishing equipment. He was a very happy man that day!
Two other resources for Twitter are the twitter search ( found right on the home page). Here you can enter any keyword of your choice and see where it has been used in recent tweets. A similar searching resource on Twitter is the ability to search via hash tags. This is found on the right side of your Twitter page.
All of these will bring you targeted contacts! Contacts you can "connect" with based upon specific interests, needs, location, etc. There's room for lots of creativity here and that's what I want to hear about!
Share your ideas on how these great resources for targeting your conversations can work for you. Have you used them already? What have you discovered? Are you making more solid connections? Maybe we can come back to this topic in a couple of weeks and talk about your creative ideas. Let me know all!
Keep your business garden growing ...
margie
All of a sudden there seem to be more and more ways to do targeted searches on Facebook and Twitter!! Do you think they finally realized that people had begun to go in circles???
Have you found them yet? They really are useful and allow you to be quite creative and targeted!!!
On Facebook you can now search for any keyword of your choice and see where it is used in your friend's news feed, everyone's postings ( yup, all of facebook), fan pages, events, and groups! Did you know Facebook has over 500 groups about healthcare? Don't worry, you can apply filters to your searches so you can narrow down your results.
Twitter has 3 great resources for searching. My favorite is tweepsearch where you can enter any keyword of your choice that is found in a person's Twitter bio. It also targets cities, etc. A very targeted and cool tool. Came up with over 3,000 target contacts who like to fly fish for my client who sells fly fishing equipment. He was a very happy man that day!
Two other resources for Twitter are the twitter search ( found right on the home page). Here you can enter any keyword of your choice and see where it has been used in recent tweets. A similar searching resource on Twitter is the ability to search via hash tags. This is found on the right side of your Twitter page.
All of these will bring you targeted contacts! Contacts you can "connect" with based upon specific interests, needs, location, etc. There's room for lots of creativity here and that's what I want to hear about!
Share your ideas on how these great resources for targeting your conversations can work for you. Have you used them already? What have you discovered? Are you making more solid connections? Maybe we can come back to this topic in a couple of weeks and talk about your creative ideas. Let me know all!
Keep your business garden growing ...
margie
Wednesday, August 19, 2009
Does Your Market Find You Or Do You Find Your Market When Social Networking?
Happy Wednesday ...
Just posted on facebook the value of asking questions in creating conversations and developing relationships. It got my mind wandering in several directions as I continued on with my AM rounds of social network check-ins.
So here goes! As you do your social networking are your "posts" geared more towards your market finding you ... OR .... you finding your market? Think about that carefully.
The truth is you are probably doing a little of both, at the same time even! But is one better than another? How do you differentiate?
What say you ...
- What do you think would differentiate your postings in order to achieve one or the other?
x - How much extra effort is involved in "posting" for you to seek out your ideal "connections?" And, along the same line ... do you think it takes extra effort?
x - Does the tone, structure, message of the posting really matter?
x - Which do you prefer and why?
Let me know your thoughts!
Also, as you visit your social networks today and tomorrow, pay attention to the posts that "you" best relate to. See if you can tell if they are waiting to be found or if they are reaching out to find?
See what you discover! Would love to know that also!
Keep your business garden growing ...
margie
Wednesday, August 12, 2009
Online Marketing Resources - Who's Using Who?
Hi ..
I'm seeing it and hearing it everywhere .. and so ok, you've created your goals, formulated a vision, developed a plan .... have a website, are doing a blog and a newsletter and your are out there creating relationships on the social networks. Whew .... it gets exhausting just typing it!! It's a lot of time and work.
But, are you beginning to scratch your head and wonder "why" all of the above? You just might have good reason to scratch your head "if" while doing all of these activities you have taken your eye off the ball ... meaning, in the midst of all, are you staying focused on finding the "need" you provide a solution to? I am not seeing enough guidance "out there" for keeping this one thought in mind as you take on all these activities. I believed it is assumed you will do that ... but one should never assume .. isn't that the rule??
It all comes back to the basics. If you are using online resources for business you must remember that business, in most cases, is about developing ... new, repeat and referral clients.
Relationship building plays a huge role today In fact relationships are more important than ever today because the strength of your relationships is your competitive edge. BUT when online ...
- After initial rapport building .. are you at a loss as to what to do with it? For example, you have 5,000 followers, now what?
x - Who are you building relationships with ... targeted connections or just anyone who happens to follow, befriend. or link to you.
x - Are you using the many resources that are available to you ... or are the resources using you?
Please share with me what some of your challenges might be. Are you having a "What's it all about?" moment? If so, what specifically is bothering you?
I am beginning to think that after setting up some great strategic online "platforms" people are at a loss for "what" to say or "how" to say it! Is that you? Let me know.
If this posting hits home and you are not on my weekly email list ( different from my blog) please sign up on the right side of my blog. or click here http://www.todaysway.net/contactus.htm#join
I am going to expand on this topic in this week's mailing as I feel many businesses are not getting a good ROI on time spent online. I hope to help you fix that!
Keep your business garden growing ...
margie
Wednesday, August 5, 2009
Making Sense Out Of Using Twitter
Hello ...
Just found a fantastic new Twitter tool that beats out all the other exisitng tools that I know about and helps you make total sense out of using Twitter.
Tweepsearch searches via profile information throughout all of Twitter. How cool is that? They advertise it as a way to search via profession. It does that and more. You can also search for name, interests, location and more! I am so excited especially about location. Anyone with a local business should jump on this! Immediately you can reach out to a local market and introduce yourself and build a relationship. Check it out .. let me know what "you" think!
I also like this tool because it allows us to go back to the original strength of Twitter... allowing people to have "interactive" communications and build relationships. Twitter has become so popular that it has turned into a "follower" machine with nobody knowing nobody! You might want to go this mass marketing way ... I can't tell you not to. I personally believe in quality over quantity and now with tweepsearch, targeted communications can take place.
Would really like "your" input... quality or ... gather as many followers as you can? Which is your choice and why? Tweepsearch will assist either case. Please share... the blog is open!!
Keep your business garden growing ...
margie
Just found a fantastic new Twitter tool that beats out all the other exisitng tools that I know about and helps you make total sense out of using Twitter.
Tweepsearch searches via profile information throughout all of Twitter. How cool is that? They advertise it as a way to search via profession. It does that and more. You can also search for name, interests, location and more! I am so excited especially about location. Anyone with a local business should jump on this! Immediately you can reach out to a local market and introduce yourself and build a relationship. Check it out .. let me know what "you" think!
I also like this tool because it allows us to go back to the original strength of Twitter... allowing people to have "interactive" communications and build relationships. Twitter has become so popular that it has turned into a "follower" machine with nobody knowing nobody! You might want to go this mass marketing way ... I can't tell you not to. I personally believe in quality over quantity and now with tweepsearch, targeted communications can take place.
Would really like "your" input... quality or ... gather as many followers as you can? Which is your choice and why? Tweepsearch will assist either case. Please share... the blog is open!!
Keep your business garden growing ...
margie
Thursday, July 23, 2009
Marketing Via Video
Hello all ...
Once again I just finished my weekly mailing. I wrapped up a 3 part series on marketing via video. If you are not on my mailing list, please go to the side of this blog and subscribe to the "weekly" mailing list and anything else you like :-)
When you stop to think about it, I guess there really isn't much that wouldn't lend itself to a good video. Just a simple introduction of yourself saves you a lot of time and gives you a ton of potential exposure. Taking it a step further ... products are great subjects. Imaging having a short series on products within a cosmetic line! You can explain what the product is, include of demontration of how it is used, even provide a web address to buy!!
Tours or "showings" are also great. If you manufacture products, take a viewer through the process, interviewing staff as your go. Or if you are just into information, a basic breakdown of an insurance policy could be very helpful. You just have to use a little bit of your imagination to gather all the possibilities.
I would love to have any one out there who has had success with video marketing share what they did! Please post here. Or even if you haven't done any marketing yet what you think might be a good idea. Post away......
Keep your business garden growing ...
margie
Once again I just finished my weekly mailing. I wrapped up a 3 part series on marketing via video. If you are not on my mailing list, please go to the side of this blog and subscribe to the "weekly" mailing list and anything else you like :-)
When you stop to think about it, I guess there really isn't much that wouldn't lend itself to a good video. Just a simple introduction of yourself saves you a lot of time and gives you a ton of potential exposure. Taking it a step further ... products are great subjects. Imaging having a short series on products within a cosmetic line! You can explain what the product is, include of demontration of how it is used, even provide a web address to buy!!
Tours or "showings" are also great. If you manufacture products, take a viewer through the process, interviewing staff as your go. Or if you are just into information, a basic breakdown of an insurance policy could be very helpful. You just have to use a little bit of your imagination to gather all the possibilities.
I would love to have any one out there who has had success with video marketing share what they did! Please post here. Or even if you haven't done any marketing yet what you think might be a good idea. Post away......
Keep your business garden growing ...
margie
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