Domain Email Addresses

Hi ...

I was just doing my normal "catch-up" over the weekend and a couple of thoughts came into my mind that I thought I would share.

Actually it all started last Thursday when a website client from about 6 months ago called me. She was getting new business cards and wanted to know which of two website domain addresses ( a long one and a second abbreviated version) she should put on her business cards. Once we got that determined, we moved on to her email address fitting on the card as well. She never set up her domain email addresse and was still using a personal yahoo address. No matter what I said she couldn't get her mind around changing from her personal email address to her domain email address!

Why is this? It seems so obvious that #1 it is much more professional. Secondly it is also much easier for the eye to grasp when glancing at a business card, hence will be easier to use. Remember the golden rule of the internet ... convenience and hassle free communications.

A third, probably "most" important reason, at least to me, is that it is easier to remember! That counts for the website as well. Don't you think when looking at a new contact and seeing one domain name the odds are better that you will remember "one" meaning you have both. If you have to remember two ... the odds are ( in my mind) I will forget "both!"

What do you think? I did just send off an email to a client that a couple of years ago thought she would never be able to give up her aol address. As I easily typed in her domain email address I thought how she has 100% made the transition into "using" her domain email address. It isn't that hard to do folks! And ... well worth it professionally for all the reasons discussed!

Keep your business growing ...
margie