There are so many ways to brand your business in addition to your logo and colors! What are some of the ways you have developed your branding? It is always interesting to see what people have discovered ... it also helps all of us in our own branding.
With social networking the "text" message is in many cases the first place a new prospect sees our business. It is important to start the branding process within these initial text communications. Branding "sinks in" upon repeat occurance and where else do you get such frequent visiblitiy than when social networking?
How do you do this, you ask? Text is text ... how do you apply a branding process with plain text? Here are several ideas for you to try "just" on your business postings. When being personal don't apply any branding ... it can negate the effect, I believe. See what you think.
- Have a consistent "sign-off" from your business postings. I end my postings with "Enjoy!"
x - Have a consistent "opening" ... begin each posting in the same manner. Doesn't have to be a formal greeting, per se ...just same intro, i.e. "once upon a time," "a funny thing happened, " etc.
x - Use a consistent "tone" within your postings. Be positive, be negative, be inviting ... but be consistent.
x - Use the same" format" consistently. Maybe your business postings will always be in the form of a question, or an analogy, a story, etc..
If you haven't noticed "consistency" is the name of the game when developing branding. You don't want to overdue it ... subtle consistency, I believe, works best. I'd pick one of the above to begin with and see how it works for you!
You can easily expand this to your email messages and blog postings as well! Before you know it your business will have an "image" just from how you present it within simple text postings. How cool is that?
Let me know how it goes for you?
Keep your business growing ...
margie
No comments:
Post a Comment