What Day Is Best For Sending Email Broadcasts?

What is the best day to send an email broadcast?  This question is asked by just about all my clients and more! To answer it one must start with looking at one's list and the lifestyle of the recipients.  Then the best you can do, because people are checking their emails all day, every day, in today's world .. is go with your gut feel.

If the gut feel leaves you a bit "unsure" here is some recent research for the positives and negatives (of sending email broadcasts) for each day of the week. Enjoy!

Monday 
Positive: Office work has not filled inboxes yet
Negative: Consumers are in work mode and won’t be focused on non-work tasks
Best Practice: Send emails late Monday morning, after consumers have cleaned the weekend spam from their inboxes

Tuesday
Positive: People have organized their week, and can find personal time for emails
Negative: Emails poised for a weekend response may be too early
Best Practice: Use Tuesday for emails that request action during the workweek

Wednesday/Thursday
Positive: Consumers are planning their weekends and gearing up for personal time
Negative: Time during the workweek is running short, and requested action may be pushed back to the following week, or even forgotten about
Best Practice: Focus leisure and weekend notifications during these key weekend planning days

Friday
Positive: Studies indicate fewer total emails sent compared to the rest of the week, increasing visibility among the myriad of other messages
Negative: Consumers hurry to leave the office early, and may not take time to view non-work related emails
Best Practice: Send emails early in the day to give consumers more time to take action. An unopened email from Friday will sort to the bottom of an inbox on Monday, and is often discarded

Weekends
Positive: People check emails on weekends, too, so weekends may have untapped potential
Negative: A weekend email may seem overly-intrusive to some people
Best Practice: If possible, try to avoid Sundays and focus on Saturdays, which may have a better response rate

Keep your business growing!
margie