What's a "Call To Action?"
You've probably heard of the term but do you really know what it means? It's actually pretty simple .. a "call to action" is an image or line of text that prompts readers to take an action .. such as, subscribe to a newsletter, view a webinar, request a product demo, start a free trial .... all the more powerful when used with the words of "now" - "here" - "today"...etc.
It's important to know that they do work. If you tell someone what to do, especially on the internet, readers and listeners will often do it! In recent Twitter studies ... one of the stats showed that tweets that included, "Please Retweet" got retweeted 4X more than tweets without the call to action!
How many "Call To Actions" can you use?
People often create a mix of "call to actions" that span across different stages of the sales cycle. And, you might now be asking, how do you create these unique "call to actions?" You usually create them from just taking an educated guess, based upon previous information you know about your prospects. You should have "some" idea of what they are looking for at each stage of your sale and also what you are looking for them to do at different stages of your selling process.
Where do you place "Call To Actions?" You can place and use them everywhere! On social media, your website, blog, in your email signature, in your email message, on your voice mail, in a print ad. Even in a presentation or just when out networking face to face! Always have a "call to action" ready to use!!
Some guidelines to create the most effective "Call To Actions" include:
You've probably heard of the term but do you really know what it means? It's actually pretty simple .. a "call to action" is an image or line of text that prompts readers to take an action .. such as, subscribe to a newsletter, view a webinar, request a product demo, start a free trial .... all the more powerful when used with the words of "now" - "here" - "today"...etc.
It's important to know that they do work. If you tell someone what to do, especially on the internet, readers and listeners will often do it! In recent Twitter studies ... one of the stats showed that tweets that included, "Please Retweet" got retweeted 4X more than tweets without the call to action!
How many "Call To Actions" can you use?
People often create a mix of "call to actions" that span across different stages of the sales cycle. And, you might now be asking, how do you create these unique "call to actions?" You usually create them from just taking an educated guess, based upon previous information you know about your prospects. You should have "some" idea of what they are looking for at each stage of your sale and also what you are looking for them to do at different stages of your selling process.
Where do you place "Call To Actions?" You can place and use them everywhere! On social media, your website, blog, in your email signature, in your email message, on your voice mail, in a print ad. Even in a presentation or just when out networking face to face! Always have a "call to action" ready to use!!
Some guidelines to create the most effective "Call To Actions" include:
| * | Clean, concise and specific words |
| * | A sense of urgency! Be action - oriented. |
| * | Place them above the fold of the page, i.e. before scrolling down! |
| * | A relevance to the content on the page. |
| * | The benefits that come with what you sell. |
Start randomly creating a few of your own! Make a list of all the actions you want your prospects and clients to take within our sales process for new, repeat and referral business! Then assign them where they would best fit! Keep them under your hat for spontaneous use as well.
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