OK ... this just in from www.eMarketer.com on the forecast for holiday shopping this year!
"Financially strapped consumers will use a variety of strategies to save money on holiday gifts. More than ever, they will turn to the Internet to get gift ideas, find bargains and locate retailers that stock desired products. Shoppers will shift a larger share of their purchases from stores to the Internet to save gas money and avail themselves of retailers’ free shipping offers. "
The article goes on to say,
"This year 49% of holiday gift spending among US Internet users will occur online, compared with 44% in stores—making this the first time the Web has surpassed the store as the preferred channel for Internet users to purchase holiday gifts. "
So go forth ... get your products and services online! Gift certificates will be huge, as will donations to non-profits. Get ready now ... the shopping season is here.
Let me know if I can help you!
Keep your business growing ...
margie
Wednesday, October 22, 2008
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