What Does Twitter Do?

"What does Twitter do?" That's a question that a client asked me a couple of months ago. She said she couldn't figure out what it was supposed to do for her.

My answer was "Twitter is not supposed to "do" anything for you. It's all about what you do for yourself on Twitter!" Does that make sense to you reading this right now? Hope so.

Twitter is simply a "live feed" that allows real time postings of up to 140 characters in length to be viewed by as many people that request to follow individual users. That's it!

One of my former sales managers used to say, "you have to stay in front of people if you want them to buy from you!" Twitter lets you do this and more! Twitter's platform offers multiple opportunities for you to "do" something for yourself! Here are a few:

• Strengthen relationships by being able to have quick interactive communications with people throughout the day.
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• Reach out and connect with new people .. creating bonds via quick interactive communications on what you find you have in common and then more!
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• Brand yourself by putting consistent messages in front of your viewers .. showing your style, message type, etc.
  S
• Advertise by placing your information out there. Not using the interaction capability "plus" of Twitter .. but playing a numbers game by simply being in front of lots of people. DO NOT SPAM HOWEVER .. if you "must" use Twitter this way, do it tastefully.
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• Display your blog postings via live feeds that can be setup to appear automatically on Twitter feeds.
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• Link your readers from a posting to an image, webpage, and/or video!
  

These are just a few things 'you" can do. Which of the above ways are you using Twitter? What has worked for you? What other ways might you be using Twitter?

Keep your business growing ...
margie