It's January and even though the new year has begun, there is still time to review your website and get it spruced up for 2008! Keeping your website up to date is a quick "must" in order to keep your business growing!
To begin, ask yourself the following questions:
- Is our content current?
- Is our look up to date?
- Is it doing what we want it to do?
Just remember, while making your updates ... you don't have to update your "entire" website to give it a new look or a new shot of energy. A simple "tweaking" will often do the trick!
An effective "Tweak" can make your readers more interested in you and you more interested in referring people to the site!
Here are some simple "tweaks" for you to consider ...
Make Your "Text" More Readable!
One of the major challenges of a site that is "text" oriented is making sure that the text is inviting to the reader. It must be easy for the eye to scan and still pick up 100% of its intended message.
Success with text comes with simply the placement and spacing of the text, size of the headlines, and wise color application.
Here are some "text" oriented website examples you can look at:
www.TheProcessDoc.com
www.Panns.com
Put Your Images Into Groupings or a Collage Look!
Put your images to work for you. Images become more interesting just by being grouped together. They command more attention, get longer looks and add more of an accent to your pages.
Raised shadow backdrops add distinction and is just one of many graphic enhancements that can be made. It can be very simply done and still be effective.
Here are some websites with simple image groupings:
www.SunsetPacificHotels.com
www.TravelodgeSantaMonica.com
Add An Element of "Flash!"
Sometimes a touch of "flash" to a website can add a fun new interesting element to a website. Below are two examples where flash was used for a slide show of images and then also where flash was used on the website's entry page.
Here is a website using an application of "flash."
www.SECOteam.com
Add A Dynamic Navigation!
If appropriate, dynamic navigation menus that include drop downs of page choices or just an expansion of "page description" always add a touch of sophistication to a website.
Here are some websites showing dynamic menus!
www.AlohaFiberGlassPools.com
www.JeannotFineFurniture.com
Gather Information With A Form!
There is nothing more productive! Gather input from your visitors with a form that can be used for customizing your communications, qualifying your prospects or even your advertising, receiving questions, and more!
Here are some website pages using forms!
www.35Raymond.com/contactus.htm
www.bphealthinsurance.com/information.html
Got Inventory? Implement a Database Function!
How would you like to have immediate access to updating your own database of products and/or services? This a great addition to a website for retailers of any type of product or service. Our example below is for boats available for charter!
Here is a website with a self-updating database!
www.BluePacificBoating.com/testfleet3.php
Hope this helps you ... KEEP YOUR BUSINESS GROWING!
