There are so many ways this question can be answered. By now, just about all of you are a bit seasoned with online marketing but a lot of help and guidance is still required. What seems to be happening currently is that what helps one does not help another. Straight A-Z classes are not the answer for many. More targeted desires are out there, but do you know what help to ask for?
In thinking of ways to connect your need to a solution, I was reminded of a hair cutter I once knew. She would greet all her clients by saying, " Hello! What are we going to do for your hair today?" The replies she received were all over the place but, of course, all coming from women and men with hair on their heads.
Given that I am communicating with women and men, all of who are using online marketing for your businesses, I thought it might be fun to equate your marketing needs to what you might have a hair cutter do for your hair!
Relax and have fun with the following, but also pay attention to it. It might give you some guidance on how to ask for the help you need.
Here we go:
- Hair Cut - Your hair has gotten too long for how you think it looks best.
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Online Mktg - You've added too many different resources and your communication flow has lost its shape. You need help getting back to your core mix of resources and maximizing their use.
. - Just A Trim - You like what you've got. You just need to catch it before it gets too long.
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Online Mktg - You had a good mix of resources and knew what you were doing. Things are just starting to get a little out of control. You are not up on the newest capabilities of your resources so not sure what you are doing. Some training on just the "latest" ways to use what you've got would be great.
. - Hair Color - You want to brighten up your hair color. Maybe add high-lights! Hide the grey. Change the color totally!
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Online Mktg - Knowing how to add video would liven up your social media and other resources. How to add text to a photo also! Some ideas on the text content of your postings could also add some new found "color" to what you are communicating and liven up your overall online presence.
. - Styling - You want a new look. One that is best for your hair, face shape, etc.
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Online Mktg - You want a new look to your online presence. Also some continuity between resources in look and "style" of text content. Some branding and a better representation of your business.
. - Up Do - Need to look especially lovely and "done" for a special event!
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Online Mktg - How to get special attention for an event you are hosting or are a part of. Use of facebook event and perhaps their "promote post" feature. Twitter hashtag, Linkedin email, and other "special" ways to communicate a "special" message and/or event.
. - Straighten - You want to remove the curl from your look
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Online Mktg - You need to learn how to write content that gets to the point. You are too wordy, verbose. Your posts are not being responded to. Your emails are not being opened. Too much of nothing ... you need to get straightened out with your message.
. - Permanent - You want to add some curl and body to your hair.
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Online Mktg - Training is needed for being more interesting online. More accurate ways to connect with people. More body, quality content presented and written in an interesting way. One that readers will connect with!
. - Bangs Cut - only your bangs need cutting
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Online mktg - Need a spot check-in. A quick "how-to" or refresher. Today's Way $1 per minute coaching is perfect for this!
The point of this post is that so many of your needs in implementing online marketing are specific to "you" and your business. Here at Today's Way we welcome you to call and discuss what's going on and what we can do "together" to move you forward. We tailor just about all that we do to each individual client.
Let me know your thoughts and also if you have some great thoughts to add to each of the above "requests!"
In the mean time,
Keep your business garden growing ..
margie
www.todaysway.net
