Hello all ...
Is social networking a bit confusing for you?
Are you wondering how you make it work?
Are you just not "getting it?"
Well, here's an approach that I hope will be fun, helpful and believe it or not, productive for you! It's my six steps for "Going Fishing" on social networks.
Put a "GONE FISHING" sign on your door and let's catch and cook some fish!!!!
- First we must decide what kind of fish we want to catch?
When social networking:
Who are the people that buy what you offer?
f - Identify the waters the fish you want swim in ... fresh, ocean, stream, lake, etc?
When social networking:
Which social networks do the people who buy from you use the most?
Strictly Business - LinkedIn
Fun & Business - Facebook - Twitter - Plaxo
Maybe they are found on blogs?
Maybe on YouTube? Maybe MySpace?
xd - What kind of hooks/flies will the fish you want bite?
When social networking:
What are your buyers looking for?
What do they crave?
What are your hooks?
What connects you to a buyer?
Break your services/products down into individual "luring bites."
Create a hook per bite.
Create lots of these "bites" .. the more you have, the more prospects you will connect with!
x - What casting methods will place your hooks where the fish you want will bite?
When social networking:
Pay attention to how your "hooks" are presented!
Communicate "with" your readers as if they are right in front of you!
Have a conversation. Engage - Relate - Be With - Share
Speak with .. not at!
x - Reel your fish in!
When social networking:
Sometimes your prospect comes in with one try!
Sometimes you need to "play" with the line a bit.
Whatever you do, don't let it get off the hook!
x - Catch and Cook!
When social networking:
Yes .. . now your prospect can be cooked into a sale. Sometimes it's a one-step cooking procedure. Sometimes you need to cook in stages...
You might "hook" your prospect in Twitter but have to bring them over to Facebook for them to really get to know you. Facebook can sometimes create a more bonding community of fans and friends depending on how one has built out their fan and/or friend base.
So grab your gear.. keep it simple and have some fun!
Put a "Gone Fishing" sign on your desk for at least 30 minutes a day.
Let me know what you catch! Keep me updated by posting comments here!
Keep your business growing ..
margie