Building Relationships Via Social Networking

Hello all,

Many of you know that I am a true believer in the value of building relationships on line. I was a pioneer in how email can strengthen your relationsohips when it is used correctly. Social networking just magnifies all my previous messages concerning the effective use of email.

How is this so? Well you basically have the same circumstances. You are sending short distinct messages, basically one-to-one, in a medium that is extremely intimate and hypnotic. When you make your message clear, eliminate any need for the reader to think, figure out, wonder... and are polite ... you have a winning online communication.

Winning communications are welcomed and bring on positive interaction. Positive interaction creates trust, loyalty and relationships that lead to new, repeat and referral business!

My favorite social network right now is Twitter. Here you can only deliver short distinct messages and the relationship building opportunities are endless! You can imagine my disappointment in seeing how the marketing hounds are coming in and jamming Twitter with chatter that talks "at" us, not "with" us. Promos that just appear and do not relate nor connect.

If this wasn't disturbing .. the contests to see who can gather the most followers is the end all. Didn't we learn a long time ago that it is not the number of contacts but the quality? Alas it is social network spamming at its finest. Just like our inboxes got ruined, so may our social network groups unless you pay attention. Don't be afraid to block those who abuse. You won't miss out on anything, trust me!

It is good that we live in a free society where these resources are out there for all of us to use as best for our individual purposes and THAT is a major message from me. Don't think that because one person or several people have had success using a social network, or any other online marketing resource, a certain way that it will work for "you" the same way. Each method is dependent upon the people at both ends of the communications going on. If nothing else .. take that to heart as you create your online networking groups and develop your personal relationships.

I welcome your thoughts, comments, experiences!!!

Keep your garden growing ..
margie