Tuesday, July 14, 2009

Making Videos - Standalone Camera or Camera Phone?

Hi everyone ...

I am continuing on with my input on using video for marketing purposes. As explained at the outset of this journey, I am just learning myself and sharing as I go.

A couple of weeks ago I put marketing ideas in your minds, the comfortable part of this for me. Hopefully you've still got some ideas going around in your mind. I will pick up on those thoughts again next week, but for now .... this posting is about choosing a camera .. stand alone or on a phone? Again, my knowledge is strictly from research, not experience so I welcome input from any of you who have experience!

I guess the "trick" to making your decision is in the "options" that come with each videoing device and it all begins with knowing that just about any phone or camera with video will be "good enough" for the internet. The question you have to ask yourself is how "good" do you want your video to be? Is just "enough" .. good enough for what you want to do?

Knowing that fact I would love input from anyone on the four "options" for recording videos - tape, flash, hard drive and/or disc. What do you prefer? It seems that flash would be pretty easy, convenient and popular ... although my research says to go with tape for the best quality.

Again, how good is "good enough?" We might want to start paying more attention to the videos we see and ask the creators what did they use? Tape is old technology and time consuming, BUT has no compression so is a better quality. The other 3 options are really easy and quick to load onto one's computer. However all three use compression which can lower the quality of one's video.
Hopefully just knowing the differences will allow all of us to ask the right questions and have a better discussion with an exisiting user, sales person or even in our understanding of a Google search result!

I am also told that an external microphone jack is a must because the better audio only comes from using an external microphone, NOT the mic that comes in a camera or phone. True?? Someone knows out there .. let us know for sure!

And lastly there is the question of editing. If you really want to be creative within your video this type of software seems to be a must. As I understand it you really want to ask which editing software is compatible with the camera you choose. There may be limitations with any of the cameras so , do play it safe.

One software I can't wait to get my hands on is some screen capture software. This software allows you to "capture" what is on your computer screen in a video. There are many videos I would love to make from using my computer screen. Software demos is a major one! But gosh, which one do I buy??

So tell me readers .. standalone camera or camera phone and which of which! Video is hot right now and I for one want to jump into the arena. I welcome your input.

Next week I'll get back to my forte and talk about using the videos for marketing and making money!! Meanwhile ...

Keep your business garden growing ....
margie