Blogging is such a mystery. Why is it that we don't seem to have time for it when it is such a useful resource for building relationships?
You may already know this but if not ....The history of blogging goes back to days of old when people kept diaries! Fast forward to the internet -(from webopedia) the word blog itself is a play on the words Weblog, as most blogs will be displayed in a journal or log entry format. Most are updated daily or at least more frequently than most Web sites are. Blogs often reflect the personality of the author or the company employees they represent. To this end the most accurate and fitting evolution of today's blog comes from online diaries where the diarist would keep an online journal of themselves.
In the business world, I've always referred to blogs as the "water cooler" conversation. Think about your business having a big corporate office and potential buyers come to visit and take a tour. The water cooler is where they are going to get the "skinny" on what makes your business work, The culture, energy, loyalty, fun, etc are all discovered by the water cooler! Do you agree? Do you have another comparison that makes good sense? Sometimes I'll also throw out that blogs are like going backstage at the theater . another impressive layer of connectivity and relationship is created between you and your experience watching the play.
When blog first became popular again within the last 10 years, microsoft had all their managers create a blog so that potential customers could get some direct and behind the advertising info on the microsoft products. Blogs are where "reality" resides. Just thought of this, but guess you could also relate blogging to "reality shows!"
If you can keep these visions in mind you'll discover that blogging is such fun, gives you perspective of your day and work, helps build trust & loyalty, and is good therapy on top of it all. Your answer to the above "title" question will be "daily" and my bet is that you'll have more than one blog going and getting your voice out there! Let me know!
Who has some good blogging stories? Please share if you do!
Keep your business growing ...
margie
