HAPPY NEW YEAR!
Here's to 2009 ... may it be a communications wonder ...
where we learn, expand, earn and achieve!
Keep your business growing ....
margie
Thursday, January 1, 2009
Wednesday, December 31, 2008
Saying Good By To 2008! What A Year It Has Been
Happy New Year to all!
What a year it has been for on-line communications! Facebook took off, as well as many other social networks ... but also we have seen the birth and rapid growth spurt of Twitter! We have seen everyone get involved in social networking, large corporations as well as solo-preneurs. There seems to be a coming together from all levels that good business is good communications! Relationships count. Trust and loyalty go hand in hand. All and all ... as we have crossed all global barriers, we have become more one-on-one as in days of old. Amazing!
Keep all of this in mind as you cross into 2009. Make sure you grab from it all what works for you. What will keep your communications on track and still benefit from all the resources that are around you. Remember that it isn't what you use, but how you use it. Your success is still a function of what you bring to the table, not what kind of table you use.
I look forward to new adventures on-line that I am sure await us in 2009! I will certainly continue to explore and share with all of you...
Keep your business garden growing!
margie
What a year it has been for on-line communications! Facebook took off, as well as many other social networks ... but also we have seen the birth and rapid growth spurt of Twitter! We have seen everyone get involved in social networking, large corporations as well as solo-preneurs. There seems to be a coming together from all levels that good business is good communications! Relationships count. Trust and loyalty go hand in hand. All and all ... as we have crossed all global barriers, we have become more one-on-one as in days of old. Amazing!
Keep all of this in mind as you cross into 2009. Make sure you grab from it all what works for you. What will keep your communications on track and still benefit from all the resources that are around you. Remember that it isn't what you use, but how you use it. Your success is still a function of what you bring to the table, not what kind of table you use.
I look forward to new adventures on-line that I am sure await us in 2009! I will certainly continue to explore and share with all of you...
Keep your business garden growing!
margie
Tuesday, December 30, 2008
Do People Buy Relationships?
Hello all,
I ran into an interesting question yesterday as I was reviewing a client/friend's proposed new website content. That question was do readers buy relationships? What do you think?
The reason it became an issue in my mind was the positioning of the use of the word, relationship. The content developer was saying that my friend should sell the fact that the readers would get a relationship by doing business with her. He used the word "relationship" as the product.
My preference would have been to focus on selling the bullet points that my friend offers that lead to her strong relationships. So... in essence... the relationship is the by-product of what the reader is really purchasing. For example .. her years of experience and endless list of testimonials. Her attention to getting to know the culture of each client's business and their unique individual requirements. Her availability according to whatever budget works, etc.
With all of these bullet points in place, yes you get a relationship. But what do you sell first? Let me know how you perceive this.
Keep your business garden growing ...
margie
I ran into an interesting question yesterday as I was reviewing a client/friend's proposed new website content. That question was do readers buy relationships? What do you think?
The reason it became an issue in my mind was the positioning of the use of the word, relationship. The content developer was saying that my friend should sell the fact that the readers would get a relationship by doing business with her. He used the word "relationship" as the product.
My preference would have been to focus on selling the bullet points that my friend offers that lead to her strong relationships. So... in essence... the relationship is the by-product of what the reader is really purchasing. For example .. her years of experience and endless list of testimonials. Her attention to getting to know the culture of each client's business and their unique individual requirements. Her availability according to whatever budget works, etc.
With all of these bullet points in place, yes you get a relationship. But what do you sell first? Let me know how you perceive this.
Keep your business garden growing ...
margie
Monday, December 29, 2008
Twitter Gains Momentum ... You Think?
Gosh ... I missed the month of December! Shows you what a holiday month can do to one's routine. New Year's resolution is to be more disciplined!
Some things did not stand still, however, and that is Twitter! Have you ever seen anything like it? Everyday more and more people are signing up and sending out tweets! If you use the search sites of www.twellow.com & http://search.twitter.com you can find all sorts of people to follow and have an opportunity to get to know. Make sure you are registered on both sites ( I believe it is automatic on search.twitter) so that you can also be found and followed!
Besides people, more and more businesses ( the large ones and the small ones) are using Twitter. You may be scratching your head and asking "how can this be?" Being a doubter myself I can only say that one "must" use Twitter to know how it works. You cannot put the experience into any type of words that will be 100% understood. A full appreciation for Twitter comes from the experience. That said, don't think the "experience" come with one shot. It is acquired over time.
If you are not yet on Twitter or if you are still questioning it as a new user... make your New Year's resolution to go slowly with it ... find some people to follow and just watch. Don't feel compelled to send out any tweets at first. Once you get a feel for how "you" want to use it, send a tweet out a day and then presto... you'll get the hang of it and the rest is up to you!!!
Whatever you do ... don't NOT give it a try. You'll be missing out on the next huge communications tool of 2009.
Keep your business growing ...
margie
Some things did not stand still, however, and that is Twitter! Have you ever seen anything like it? Everyday more and more people are signing up and sending out tweets! If you use the search sites of www.twellow.com & http://search.twitter.com you can find all sorts of people to follow and have an opportunity to get to know. Make sure you are registered on both sites ( I believe it is automatic on search.twitter) so that you can also be found and followed!
Besides people, more and more businesses ( the large ones and the small ones) are using Twitter. You may be scratching your head and asking "how can this be?" Being a doubter myself I can only say that one "must" use Twitter to know how it works. You cannot put the experience into any type of words that will be 100% understood. A full appreciation for Twitter comes from the experience. That said, don't think the "experience" come with one shot. It is acquired over time.
If you are not yet on Twitter or if you are still questioning it as a new user... make your New Year's resolution to go slowly with it ... find some people to follow and just watch. Don't feel compelled to send out any tweets at first. Once you get a feel for how "you" want to use it, send a tweet out a day and then presto... you'll get the hang of it and the rest is up to you!!!
Whatever you do ... don't NOT give it a try. You'll be missing out on the next huge communications tool of 2009.
Keep your business growing ...
margie
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