BUT ... there "are" time when you need to get information out to readers on your list that just doesn't interest everyone on your list. So what do you do? Have any of you conquered this situation? Please share with me what has worked for you?
I find there are several steps you can take, with some careful thought, that will prevent "any" distancing from happening with your mailings!
- Choose a web-based emailing system that provides you with a large database capability. Make sure you can label your contacts with more than name and email address. There should be multiple fields where you can keep a record of a contact's interests and demographics.
x - Choose a web-based emailing system that provides you with a good variey of statistics. In addition to seeing who opened and read your mailings, a good variety of statistics includes how many & exactly "who" clicked on a link, how many times and "who" read your message, "who" forwarded your mailing, and of course how many and exactly "who" did not open your mailing. These are starters. Anything beyond is even greater!
x - Create a mailing that includes content that you know will appeal to everyone on your list. Within that mailing create a section where you ask people what their interests are. Of course the selections you provide will be the different subjects you want to talk about that you know will not interest all. Example .. if the YMCA sends out a newsletter to all its members they could ask, who would be interested in knowing about swimming activities, etc.
x - Use links in your mailing per interest that appeals to only a portion of your mailing list. The link can go to a simple "thank you" page.
x - Now go to your statistics and see who and how many have told you what their specific interests are from your business! You've now got the beginning of a strong foundation for building quality relationships with these contacts.
There are a couple of ways you can proceed from Step "5." I will talk about them tomorrow. Right now I want to ask if you have any questions on the above? Also, before tomorrow, check out your web-based system for what it provides in terms of database and statistic offerings. Let me know what you find out!
Keep Your Business Growing ...
margie
2 comments:
Easily I assent to but I about the list inform should secure more info then it has.
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