Hi everyone ...
Have you activated your Google Analytics yet? Are you reading them weekly or even more often? There is lots of information waiting for you .... some surprises also is my bet.
The most recent "surprise" that happened within my client's analytic reports was with my jeweler. The "Page" reports brought us some valuable information. Knowing that diamonds are his expertise and that his ideal client is the young couple getting engaged, my knowledge of his buyers from his day to day activity did not match that. What was known about his online engagement and "in store" buyers, was that the older, already married, couple where the husband bought fine jewelry gifts for the holidays, birthdays, valentines day and more was the most interested buyer. Even the salespeople said that pendants are the most popular item bought by the shoppers. YET, the page report for the website said that "engagement rings" was the most, by a large degree, visited page on the site!!!
Also of interest was that almost a third of his website visitors came from mobile phones. And 98% of those visitors used an iphone and/or ipad. Time to do some mobile marketing strategies!!!
What have you found on your Google analytics that surprised you? Let us know .. . If you need to learn about Google Analytics click here for my most recent mailing. http://www.todaysway.net/weekly/2013jan12_googleanalytics.htm Join our mailing list and you'll get info like this almost weekly!
Keep Your Business Growing,
margie
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