Communication Plans & Communication Strategies ... Are They The Same OR Different?

Hi .. 

My last blog post was all about having a plan.  Plans are great! They lay out what you want to do. Let's say for example, you are planning a vacation.  You need to choose where you are going.  how you will get there, where you will stay, what you will do, etc.  

The plan is made. Now you need to put it into action and make it all happen! That is the strategy!  So in the case of your vacation, the strategy might be that you add sick days to vacation time to get enough time off for your vacation,  save on groceries for extra spending money, call some friends for free places to stay, etc.  

Are you seeing the difference?  Plans are wonderful for your online planning. They map how what you "plan" to do via your online presence.  And again, the strategy is putting that plan into action.

Using a business example,  your plan is to create 5 new clients via Linkedin via posts, group activity, Linkedin email and requests for new connections. The strategy would base itself upon the content you need to use to attract and connect to the type of client you are looking for and how you would take the Linkedin areas defined in the plan and integrate their functionality to create a bigger whole and create the 5 new clients! 

Do you see the difference now?  Let me know!  Leave your comments below. I would love to have you share your thoughts.

Keep your business growing ...
margie