Is it "really" more fun NOT to have a plan? Winging it .. last minute changes ...go with the flow ... random stabbing at opportunities .... never knowing what you are going to do, etc!
Really? ... I mean REALLY? You would think so because so many small businesses have taken on the above "ways" for their daily online marketing activities! The overwhelming number of resources all shouting out how valuable they "each" are is probably one of the reasons that this sad state of affairs exist. It really is a mess out there ... with lots and lots of duplication.
Really? ... I mean REALLY? You would think so because so many small businesses have taken on the above "ways" for their daily online marketing activities! The overwhelming number of resources all shouting out how valuable they "each" are is probably one of the reasons that this sad state of affairs exist. It really is a mess out there ... with lots and lots of duplication.
When you stop to think about it, do any of these "ways" ... winging it, last minute changes, go with the flow, etc, ... sound like a smart way to create, manage and grow a business? Do any of them represent a "style" that you would use for your future security? I don't think so. Yet again, online marketing is being managed this way by many small businesses. Time might be a factor, especially for the entrepreneur.
Just last week, an online group that I follow, had a post in which someone asked followers when they are short of time, which marketing resources do they grab to use if limited to just two?
- First ... one should not be just "grabbing" at resources. This speaks to my point that winging it, random stabbing, etc is no way to run a business.
- It also speaks to online marketing resources having the control of a business success NOT the communications going over the resources.
- And lastly, it makes it sound like all businesses might have the same priorities.
Identifying the "jobs" that need to be done to attract, connect, interest and convert buyers, choosing and assigning resources to do these jobs and creating the messaging for your plan makes your life soooo much easier AND more successful.
Going back to the question in the online group that I follow .... let's say the resources in this question were people Which two people would you keep working in the same scenario. Wouldn't you first be asking what you needed to get done that day? Of course. It's really the same with online marketing. If you have a plan and on a given day you are short of time, you know the two most important tasks that need to get done on that day for the unique communications needs of "your" business! It probably won't be the same as other businesses! And you probably would feel foolish even asking the question!
Do you see the difference? I hope so! Let me know your thoughts!
If you need help creating a plan for your online marketing you may want to know more about our Lay Of The Land training! One-on-one, hand-holding and guaranteed to enlighten your online experience, empower you and give you the confidence you need to drive your business forward !
Keep your business growing ...
margie
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