How Do Trick-Or-Treaters Get Their Candy? What Is The Process?

Do you live in a neighborhood where one house or maybe even one street attracts all the trick-or-treaters?  Why do you think that is? Probably because they  have the treats!  They are into Halloween!  The "get" the holiday!  They "connect" with the trick-or-treaters!

So, OK ... But then what?  The door is between the trick-or-treaters and the home owner.  What is the next step? All  the trick-or-treaters know the process for the sale.  They know that the process is, cry out "Trick-or-Treat" and magically, the door opens and the candy is given. Knowing the final process is what motivates the trick-or-treaters  to participate and get their candy.

Let's switch the topic to your business!  How do you attract all your buyers?  What gets them to your door?  Why are they there?   And once they are there, what opens the door. Do "they" know what the process is for making the sale happen?  You might get more people following through and doing business with you if you make your process obvious to them. 

How do you do this?  For the sake of this blog post let's stick to your website.  Here are some questions for you to answer.

1. Do you tell your website visitors, "How To Do Business With You?"
   Do you have a webpage that is all about "How to get started with us " or something similar?
   This is a page that tells your "shoppers" what steps have to take place in order to be a match for your solution.  It works very well with professional services.  It establishes what paper work, financial criteria, time frames, etc are required for your professional services to be delivered.  It lets the shopper know if you are right or wrong for their interests  It also helps you weed out those who would just be wasting your time if they got to you before seeing this page.  It makes it easy for your buyers to proceed and close a deal with you!
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2. Do you have a way for website visitors to let you know what they specifically need?
   Do you clearly state "click here to contact us with your specific  requirements?"  The "click" could take them to a form where they would be able to submit their criteria to you!  This is great for people who sell insurance or other services such as nutritionists  tax professionals, and many more.  This is opposite from No. 1 just above.  This "process" allows the shopper to tell you what they need and let you determine if you are a match. It also allows your shoppers to proceed and potentially close a deal with you.
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3. If selling via a shopping cart, do website visitors know how to purchase? Where to go?
   Perhaps you simply sell a product in a shopping cart on your website.  Is you shopping cart easy to find? Do you tell visitors its process, i.e. which credit cards you accept, purchase terms, the minimum order, return policy, quantity discounts, delivery time frames, etc?   And are your terms easy to see?  Make your process known!

 Bottom line ... if buyers know your buying process you will have more buyers!  Make it difficult to connect and/or not communicate the final steps and  they will go to the next website or just give up on making a purchase!  

While typing this I just had a group of little ones at my door.  All dressed up!  Bags for treats in their hands ,,, but they didn't know the process!!  (too little).  It was funny... I felt weird just giving them the candy.  Had to coach them to say, Trick or Treat!  It's the process!!

Happy Halloween everyone!

Keep your business garden growing ... margie
www.todaysway.net