How to Create A Road Map For Your Online Communications!

A Raod Map? Yes, why not?

• When you think "internet" do you just see resources to choose from?
  Do you then pick and choose,  go by suggestions,  see what happens when you try something?
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• When you think "traveling cross country" do you see endless highways to choose from?
  
  Do you then decide to layout a route and map how you'll get to where you want to go?

Imagine if you responded to "traveling cross country" the way you might when choosing your online resources ... maybe you'll eventually get there. But maybe not! 

So, why not create a road map for your online communications?  You'll be amazed at how much easier your online marketing life will be.

How do you do this?

Look at your online marketing communications and where you begin and where you end. Most businesses begin in the office putting the word out and end in the office with sales!   So what happens in between?
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Draw on paper the steps from start to finish and assign a resource to each step. See what you come up with for your resources.  That alone is a good "thinking" exercise.  You might have the same resource doing a couple of different steps.  Is that possible?  Yes and my next blog post will discuss that. For now just know that you can. 

Here's a sample outline you can refer to. Use it to sketch a map for your purposes.See what you come up with! Please share!! Would love to hear about your results.


Head Quarters ( your website)
HR - .Mktg/Sales  - .Products/Services - Ops - Manuf - Service -Shipping - Training - Contact
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   Reaching out ...
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Marketing
Going where potential buyers hang out and "attracting" them to you
Assign resources ... what will they do?
   .
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Advertising
Targeting potential buyers with purpose of  "attracting" them to you.
     Assign resources .. what will they do?
.
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Prospecting
Looking for matches .. your solutions to their needs
Assign resources... what will they do?
.
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  1st Sales Appointment
Creating a "connection" ... good first match solution/need
Assign resources... what will they do?
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Selling for Deepening Knowledge
Developing a "connections" ... deepening the match, solution/need
Assign resources... what will they do?
.
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Close the Sale
How to Purchase - Where to Purchase
Assign resources... what will they do?
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Service
How to Service
Assign resources... what will they do?
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Stay in touch - Repeat and Referral Business
Staying in front of your buyers ... reminding them you exist!
Assign resources... what will they do?
. Hope you have fun doing this as well as see how productive it can be!  Today's Way is ready to help you fill it out if you have problems and/or questions.

In the mean time ...
Keep your business garden growing!
margie
www.todaysway.net