How Well Do You Know What "Triggers" The Need For What You Provide?

Happy Friday!  

Just wondering how well you know what "triggers" the need for what you sell?   

Why worry about that?  Because it's never been so important to find ways to "connect" to your buyers in the very early stages of their need ... ideally BEFORE they have a need!! 

Now you probably are really asking WHY. Think about your own buying choices.  When  you "need" something, do the providers that you have already heard about  have a better chance of being bought? Maybe not always but overall in the big picture?

Also, with the Buyer 2.0 you have people who are doing their own research on what they will buy.  If you have been out there connecting to the very early, early layers of their need(s), they already have a connection with YOU!  Who do you think they will favor? 

So how do discover these triggers?  Work your way backwards.  What needs bring people to you? Once you get that defined, ask yourself, "What circumstances, happenings, changes, etc occurred for the need to show up in the first place?"

If you create some social media presence that connects to the "triggers" of the needs you have solutions for, you show that what you do relates to the associated situations.  When those "triggers" occur in your buyers life, you hopefully will come to their mind!  Now put that awareness and familiarity next to solutions that they have to research from point zero, which solution would you say has the better chance of being bought?  Yours, of course!

Sit down and really think about your buyers.  Interview them. Give them questionnaires!  Do what you need to do to know the triggers that generated their need for your products and services!!

Find out more about this topic in my weekly mailing for this past week. Click here!

In the mean time,

Keep your business garden growing!
margie