Is Your Website Ready For Buyer 2.0 Connections?

Oh that Buyer 2.0! 

There are soooo many ways they want to get to know our businesses!  They research and find the answers to their shopping questions on their own! 

What does this mean for business owners? You have to have content out there on the internet that can make a "connection" to each decision making stage of your individual buyers so that you get found by them in the early and ongoing stages of their buying process.. AND you have to know what they are "really" looking for ... what is their "real" need or want!  Think outside of your normal box and discover what surrounds the decision to buy your goods! 

So how do you do that?  With lots of online communication activity, good keyword application, and an understanding that goes beyond the boundaries of your products and services.

Regarding your website specifically, here are some ideas for opening & making connections:

Emotions: 
What emotions and feelings are associated with your products & services?  Romantic, happy, sad, loving, angry, etc.  Does you website reflect these emotions?

Energy:
Do your products & services play into a certain type of energy?  Busy, eclectic, quiet, sleepy, wild and crazy, etc?   Add that type of energy to your website!

Experiences:
What type of "happening" is associated with your offerings?  Marriage, drive in the country, promotion, moving,  new job, sports, etc.  Are any of the experiences that surround the needs you provide solutions for reflected on your website?

Stories:
Does your website have a way to share stories, short & long, that lead your buyers from their initial needs to what you offer?  Maybe a video?  Audio? Or a 3 sentence story highlighted in a scripted font?

Welcome video:
Do your prospective buyers get to know you?  See you and hear you so chemistry can do its magic thing!

Interaction:
At a minimum your website should have clearly marked icons or links to social media sites that you participate on.   If appropriate to your site's energy,  a live feed from a social network can be beneficial.

Questions & Answers:
Q & A sections show that you understand your prospects and buyers and what they might be needing answers to.  A form for submitting questions is also a plus.  Many people do not want to search through a bunch of questions & answers and not ever find exactly what they want an answer to.  Providing a form is convenient and shows you are thinking of your buyer, not yourself.

Easy Navigation:
The Golden Rule of online communications success is to remove the need to "think" when a website visitor visits your site!  A great way to make a strong connection with every website visitor you have is to have a clear and distinct navigation for them to use.

Visual Presentations:
A picture is worth a thousand words!  Do you have great images on your website professionally reflecting what you offer?

Value-Added:
You never ever know exactly why someone buys from you! Make sure your website includes all the value-added pieces of doing business with you!  If you are a restaurant with lots of free parking, mention that!  An online store with shipping included should be in clear sight!  The value-added pieces can often be a requirement before your product is even reviewed. For example, take the restaurant.  If you want to go out to eat you might say, "which restaurants have lots of free parking?"  When you find the free parking, BINGO!  That will be the restaurant of choice - who cares what the food is!! :-)

Return Policy or Warranty
What comes after the sale? That can be something researched by your buyer 2.0 clients.  They want to know your post-sale terms, pre-sale!

 Are you getting the idea?  Think you can now go forth and start preparing your website for your Buyer 2.0 shoppers!   Please leave your comments here.

In the mean time,
Keep Your Business Garden Growing
margie
www.todaysway.net