Don't Forget About The Value Of Newsletters!

Happy Columbus Day!

I don't know how many of you are on LinkedIn, but I am a member and participate in answering some of the marketing questions. Yesterday there was a question asking "what were they missing?" They proceeded to lay out an elaborate online communication plan that included their website, a blog, ads in articles and on other blogs, etc. All their components relied upon their market "going to them" ... i.e. waiting to be found.

The one missing piece, that to me was shouting out, was a newsletter. A newsletter continues to be a communication that "goes to your market!" Newsletters put your information in front of your market. Even if they don't open your email with your news, the subject line still gets seen.

So, in the midst of my promo for creating your blog and your websites ... DO NOT FORGET the power and the value of having a newsletter.

Keep your business garden growing ...
margie