Choosing online resources doesn't have to be an overwhelming experience. It can be quite simplified if you look at it as simply hiring "people" to work for you! After all, in many cases your online resources are replacing people!
So, just start at the beginning - your business. -- For purposes of this blog post I am making up a business, but just fill in your own as you read. It will make sense! --- You own several local gyms with fitness programs. Who would you hire to help make your business a success?
Sales is often first on the list, so lets define what your expectations are for a sales person?
- Prospect for new members from businesses - company programs & individual memberships
- Make sales appointments, meet, form relationships, identify matches, and convert to sales.
- Provide demonstrations of exercise equipment and additional pieces of fitness program
- Connect to existing or past members to know their experience
- Invite to the gym to meet the people and take a tour.
- Educate on the experience of being a member, benefits, and other high-lights.
You are now ready to make your job opening public.. Which resource(s) are a match for each of the job expectations? In your first round of interviews just do some preliminary sorting. The following is a typical first go-round of possible candidates.
- Number 1- Social Networks - LInkedin - Facebook - Twitter - Pinterest
- Number 2- Social Networks - LInkedin - Facebook - Twitter - Pinterest
- Number 3- Youtube - Webinar - Slideshare
- Number 4- Webpage of Testimonials - Linkedin Profile Reference Section
- Number 5- Blog - Website Pages - Youtube
- Number 6 -Social Networks - LInkedin - Facebook - Twitter - Pinterest- Tele-Seminars
Now you are ready for your second round of interviews. You have narrowed down your list of options by each expectation. Your next step is to really look at the purpose of each expectation and match that to each of the resources you have identified in terms of best match to worse match. You will end up, in most cases, with a group of resources that will work together to give you the whole.
In the above example it will be one or two of the social networks teaming up with Youtube, your blog and your website testimonial pages! That combination will build a "core" communication plan from which you expand on if you wish and if you have the time.
The largest benefit you will gain is that you "KNOW WHAT YOU ARE DOING WHEN YOU GO ONLINE!" You know what you are expecting to be done per each resource so you can create your messaging accordingly.
The next largest benefit you will gain is that "YOU WILL ACHIEVE RESULTS!" That actually might be the largest benefit for many of you!
.
This is a process I implement with all of my clients and I am happy to answer any questions you have. Please leave as a comment so all can be shared.
You are also welcome to contact me if you would like to explore how you could get help with creating an online resource hiring plan for your business! Mention this blog posting and you will receive a 20% discount on the service!!
I hope to hear from you. Again.. just leave questions and/or comments below!
In the mean time ..
Keep Your Business Garden Growing
margie
www.todaysway.net
In the above example it will be one or two of the social networks teaming up with Youtube, your blog and your website testimonial pages! That combination will build a "core" communication plan from which you expand on if you wish and if you have the time.
The largest benefit you will gain is that you "KNOW WHAT YOU ARE DOING WHEN YOU GO ONLINE!" You know what you are expecting to be done per each resource so you can create your messaging accordingly.
The next largest benefit you will gain is that "YOU WILL ACHIEVE RESULTS!" That actually might be the largest benefit for many of you!
.
This is a process I implement with all of my clients and I am happy to answer any questions you have. Please leave as a comment so all can be shared.
You are also welcome to contact me if you would like to explore how you could get help with creating an online resource hiring plan for your business! Mention this blog posting and you will receive a 20% discount on the service!!
I hope to hear from you. Again.. just leave questions and/or comments below!
In the mean time ..
Keep Your Business Garden Growing
margie
www.todaysway.net
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